Tuesday, June 11, 2013

And I'm not the only one Dove is surprising this Father's Day! Operation Homefront!

Doing a little bit more digging, I found that Dove Men's + Care wasn't just surprising ME with some cool products and a nice thought.  They are doing something much bigger, bolder, and more earth-shaking: (as well as providing some real Father's Day joy!)

Dove Men's+ Care is doing a great job of surprising lots of people
on Father's Day.
Dove has teamed up with non-profit Operation Homefront to reunite 300 military dads with their families for Father's Day. Some of these guys haven't seen their families in a year +.

This is an awesome project, and shows the power of a commercial brand that's really getting it right, and really making a difference in the world and in the lives of their stake-holders.

Visit http://www.dovemencare.com/missioncare/  to see an amazing reunion video, as well as find out more about the project and the military dads who are getting the surprise of their lifetime.

You can also read the press release here.

PLEASE NOTE:  I have not been compensated for this post. I did receive a Father's Day present from Dove, which led me to find out about the project.  My views and ideas have not been influenced by this present.

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