Honey Maid Graham Crackers got a bunch of hate mail for their recent "This Is Wholesome" Commercial, which featured non-traditional (gay, lesbian, military, single parent, mixed race, etc) families eating graham crackers. Basically saying that all families are wholesome, and everybody should be eating graham crackers.
Predictably, a bunch of people took issue with this message. Honey Maid did something wonderful with the hate mail, which makes me want to go out and buy a whole bunch of graham crackers. Kudos to Honey Maid, which shows itself off as a company that walks the walk and talks the talk.